Shooting From The Hip At Shiny Objects

You started your business with great enthusiasm and energy. You’ve been going from one project or client to the next. You’re proud that you’ve weathered several storms, overall you’ve done well and you’re still working harder than you’d like. Along the way you had some different opportunities and ideas come your way. You decided to go after those. That decision got you a bit sidetracked. Over time more of those opportunities and ideas came your way and you repeated your pattern of going after them.

I call that shooting from the hip at shiny objects. It’s hit and miss and now you’re starting to wonder what happened to your great idea of creating a business that would give you more joy and freedom in your life. When and where did you get off course?

Did you know that when you embark on a journey, in this case your idea of creating your own business, and you don’t have a clear vision of where you want to end up and a plan how to get there, the smallest deviation can throw you off course big time!

As a case in point – suppose you were to take off from an airport at the equator with the intention to go around the world. However, you got off course by just one degree. By the time you returned to the same longitude how far off course would you be? a few miles? a hundred miles? The answer may surprise you. A difference of one degree would put you almost 500 miles off course.

The longer you wait to get back on course, the bigger the changes need to be to get you back on track. The more you get sidetracked by the shiny objects on your way to fulfill your dream, the longer it will take to reach your dream.

Creating a vision for your business and the plan to get there is a good way to get clear and set your direction. It’s part of Guiding your business and a key component of creating a business instead of falling into the trap of creating a glorified job for yourself (see my last article – It Starts With a Dream).

When you’re crystal clear what you want from your business then everything you do will be more focused. You’ll be able to make decision faster, performance and productivity will be more effective and efficient. Most of all people will be drawn to you because you will have mastered one of the key characteristics of great leadership – leading your business with passion and vision.

Do you have a vision for your business? If so, when was the last time you reviewed it? Is it in writing? Is it in alignment with what you want in your life?

If you answer one or more of these questions with NO then I suggest you find time to create a compelling vision that gets you jazzed up.

If you answer all these questions with a resounding YES – Congratulations! I hope you’re looking at it every day and that it’s keeping you fired up and on track!

2 Comments

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2 Responses to Shooting From The Hip At Shiny Objects

  1. Thanks for the reminder to “not be a raven” (as I call being distracted by bright shiny objects) when it comes to business.

    I did write a vision at the beginning of the year and have it posted but feel it’s evolved over the past several months so I need to find some quiet time (away from the bright shiny objects) and rethink if it’s truly what I want for my business and my life.

    I always appreciate your insights!

  2. Hey Ellen,

    Excellent BLOG article and yes, I have a vision for my business.

    The Profitability Catalyst is for owners and executives of small manufacturing businesses that need profitability guidance in fulfilling their dreams. We will grow our client base by developing collaborative, mutually profitable, long-lasting relationships that increase knowledge and experience and become recognized as a business and community leader in thought and action.

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