Whoosh – Where Are You Going?

I still get the paper delivered – every day. Why don’t you just read it on line you may wonder? Well I do that as well. However, I’m getting the local paper for those articles you need a magnifying glass to find. The ones that never seem to make it to the on-line version. I’m talking about those little feel-good stories that put a smile on my face.

I found one of those little gems the other day titled “Car dealer surprises employees” The owner of a 47-year old car dealership was retiring and selling his business. He wanted to thank his 89 employees and gave each of them $1000 for each year served. ”I wanted to make a difference in their lives like they have made in mine”. Many of his employees had been with him for decades.

You probably wonder what this has to do with your business; you may not even have employees certainly not 89 of them. That’s not the point. I think this story paints a picture of a business owner who knew where he was going and achieved what most business owners want to achieve – Profit and Freedom.

You too can grow a business that creates more Profit and more Freedom!

The first step is to get crystal clear where you’re going and create a blue print that clearly describes what you want this business to do, look like and act like to get you to your vision.

Sometimes business owners tell me that it doesn’t make sense to spend a lot of time creating a vision because it changes all the time. If you have a similar belief I would challenge you and tell you that you haven’t dug deep enough to create a vision for your business that isn’t easily shaken by external situations.

Creating a vision doesn’t mean you have to be rigid about it. There are many reasons beyond your control that would require you to make changes in your direction. But if your vision is in alignment with what you want in your life, the bigger picture to keep your eye on, you adjust your course not necessarily your vision.

What I’m talking about is more than a vision statement. What you want is a document that is more strategic and paints a picture the way you envision it at 3 to 5 years from now. Here are some of the things that need to be included:
• The services and/or products you’ll provide
• Who you will be provide this to
• How big you want to grow financially and number of people needed to support that growth
• What your client’s as well as your internal experience will be

I call this document a Strategic Business Vision. Get creative, dream it up, then step back a little and ask how realistic is this? In other words stretch yourself but not so much that you’ll get stressed out just thinking about it! It needs to feel compelling, produce excitement and a sense of possibility. It will urge you forward and move you to step up your game, take risks and embrace challenges.

Here’s my suggestion:
We’re already in the last quarter of 2012. Soon you’ll be thinking and hopefully working on creating your Game Plan for next year. Get ready by creating or reviewing your Strategic Business Vision now. It will help you stay focused and identify what you need to accomplish next year to move you closer to creating more Profit and more Freedom.

6 Comments

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6 Responses to Whoosh – Where Are You Going?

  1. Aamer

    Hi Ellen,

    That is a very inspiring story at the opening. Clearly he knew where he wanted to go in his business journey, but I wonder when did he get this idea and plan for it? You give some very useful points to reflect on concerning ones business. Every business owner must pause once in three or four months to reflect on them.

    • Ellen van den Berg

      Hi Aamer:
      Thanks for your comment – Yes it’s good to reflect, you may want to adjust and then you definitely want to take action!
      Be well

  2. This is very timely for me, Ellen, as I’m eager to develop a business vision that will truly help me chart my course (and not be overwhelmed thinking about it). Thanks for sharing your wisdom with us!

    • Ellen van den Berg

      Hi Jeanette:
      I’m excited for you and hope your visioning process will give you more and more clarity. Let me know how I can support you in your process.

  3. What an inspiring story! Maybe I should re-subscribe to the paper version of the newspaper after all ;-).

    My favorite point that you made is that once you have a crystal clear vision, you can adjust the course as you go to reach your goals… but the vision stays the same. That is what makes it such a powerful business tool!

    • Ellen van den Berg

      Yes, that morning cup of coffee with the paper spread out in front of you, getting your hands all black from that ink. What better way to start the day!

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